The Act of Self-Promotion


Look I get it; people have a hard time putting themselves out there. They want to be successful, they want to sell their books, but they don’t want to come across as a pushy salesman. Not everyone can pitch a product to an audience, it isn’t rocket science but to many people it might as well be. I do not write SEO based articles or teach blogging classes, but there seems to be a disconnect between what people want and how they go about getting it that needs to be pointed out.

Every eye on your product is a potential sell! I read a blog post once where the author stated “I haven’t been blogging much because my publisher might see what I am doing and get angry that I am not working on my revisions.” I responded back with “Why would your publisher or ANYONE get angry over you generating a potential audience?” It is that simple folks, every person that sees the title to your book, the link to your website, or any type of product promotion is adding to buyer recognition. That is THE GOAL in sales!

I am not going to teach you how to generate an audience because that isn’t the purpose of this post. I feel the need to point out the obvious today it seems. Regardless of how you do it, promotion is promotion. Whether you are running around naked with a sign or you are regularly posting updates about your book on a blog, eyes on your product is the name of the game. If you are an author and a blogger promote yourself both on your blog and through your articles. If we can’t see your product we can’t buy it!

-OM

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33 Responses to The Act of Self-Promotion

  1. snigzroy says:

    reminds of Lady Godiva and her act to bare it all for a sensitive and serious issue!

  2. I have been racking (no pun intended) my brain for creative ways to promote my upcoming book and products! *running around naked with a sign* Genius. For me, frustration leads to over-thinking leads to desperation and illogical actions which are my out-of-the-box approaches – then grossly misunderstood. So, I tip my hat (since naked) and shrug off the opinions. I’ll be true to me and “see” what becomes of it. Think you may have just given me a fabulous diamond-in-the-rough concept to shine up…. Yep, I am pumped now. (Hope my family, etc. never see the pics, right?!?) 😉

  3. Thanks! I needed that — encouragement to promote, that is.

  4. vwoods1212 says:

    never fail to get a smile except when you pout about losing a game:))

  5. namenews says:

    “This and other informative public service announcements are brought to you in part by:

    Opinionated Man’s “Act of Self Promotion” – Creating viral media since the man who streaked on stage.

    I would just like to say, this is neat. I thank you for posting this.

    (And no, I am not planning on the streak sprint)

    -MJ

  6. LindaGHill says:

    *runs around naked with a sign*
    Oh wait! I haven’t published my book yet!!


    *runs around naked with a sign anyway*

  7. tvkapherr says:

    I spent 20+ years in advertising. That was the most succinct way to explain promoting a product I have heard.

  8. Pingback: The Act of Self-Promotion | 2l2phant

  9. garden2day says:

    “Whether you are running around naked with a sign…”

    Hmmmmm. Tip #364 and counting. 😀

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